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Cannibalization This module covers the concepts of cannibalization and fair share draw. Author: Paul Farris Marketing Metrics Reference: Chapter 4 © - ppt video online download
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Cannibalization - promotions evaluation and marketing mix modelling
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Summary of results -sales bump and cannibalization effects. | Download Scientific Diagram
Cannibalization This module covers the concepts of cannibalization and fair share draw. Author: Paul Farris Marketing Metrics Reference: Chapter 4 © - ppt video online download
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